AdSense big announcement > Advertising balance is being retired > May 6,2020

1) Adsense announcement > Advertising balance is being retired

May 6, 2020

Thanks for using ad balance. Based on the feedback from our publishers, we have decided to retire the ad balance feature. Going forward we will instead focus on developing them to control our blockchain.

Adsense said, What's going on

We are removing ad balances from AdSense accounts on May 20, 2020. We will also remove the Ad Balance Experiment option with all full Ad Balance Experiments on this date.

 If you are currently using Ad Balance or have an Ad Balance experiment, we will email you with additional information. You do not need to take any action if you do not use these features.

          Main things > Focus on your best performing ads

We understand that improving your site's user experience, while still maintaining and increasing your revenue, is a tough balance to strike. Ad balance controls help you reduce the number of ads shown to users, especially those ads that have earned you the least amount of revenue and see how this affects your earnings.

In short, much of your revenue comes from a relatively small portion of your advertising impressions. You can improve the overall visitor experience on your site for the least amount of revenue on your site by simply showing you the ads that make you the most money.

Remember that we analyze the traffic to your site to help tell us what effect the ad pay rate has on our payouts. If traffic to your site is low, our predictions about your revenue behavior may not be an accurate representation of your revenue performance for long. For example, let's say your site receives approximately 100 ad requests per week, but only one of them requests high-value advertising. Since the bulk of your advertising comes from that one ad, our revenue estimates can be left in that direction. As your traffic grows over time, these high-value ads will result in fewer drinks in your data and make our revenue estimates more accurate.

Adsense announcement > Advertising balance is being retired

         Reasons:- We appreciate your patience and understanding as we develop our products. As a precautionary health measure for our Google support specialists in light of COVID-19, some support options may be unavailable or delayed. We apologize for any inconvenience this may cause and appreciate your patience.This message will be updated as the situation changes.

2) Significant changes to the Google Publisher Toolbar 

March 12, 2020

AdSense is on a mission in 2020 to provide a set of enhanced but simplified tools to help reduce complexity and focus on creating great content. To help with this campaign, the Google Publisher Toolbar will no longer be available for use from May 2020.

The toolbar will be removed from the Chrome Web Store from May 2020. After this date, you will no longer be able to access your AdSense data through the toolbar. Please note that this change will not affect your AdSense account.

All AdSense data displayed through the toolbar will be accessible through the AdSense interface. We recommend using the following AdSense features as a replacement for Toolbar functionality:

2) Significant changes to the Google Publisher Toolbar

1) Home report to view your earnings information

The current balance of your earnings that has not yet been paid. This balance may not reflect the total payment you received. With Goal Variation, Google may adjust any amount of illegal activity that you need to adjust from your earnings or any amount at the end of another month, as needed.Advertising Review Center for blocking or reporting problems

2) The Ad review center to block or report problem ads:

Some important things to know about the Ad review center:

You can find it on the Blocking controls page in your AdSense account

It supports ads of all targeting types (contextual, personalized, and placement)

You can use its filter and search functions to help you find ads to review and block

It doesn't support all AdSense products

You can only block ads at the product level, not on a site-by-site basis

For help getting started with the Ad review center, see our guide to reviewing ads.

3) Home cards to view your Google Analytics data:

Ad units—heat map

Ad units—earnings over time

Ad units—earnings comparison

Audience (Google Analytics)

Bid types

Countries—heat map

Countries—earnings over time

Countries—earnings comparison

Custom channels—heat map

Custom channels—earnings over time

Custom channels—earnings comparison

Most viewed pages (Google Analytics)

Performance

Platforms

Sites—heat map

Sites—earnings over time

Sites—earnings comparison

Top movers

Traffic channels (Google Analytics)